| / English Dictionary |
BAIT AND SWITCH
| Pronunciation (US): |  | (GB): | |
I. (noun)
Sense 1
Meaning:
A deceptive way of selling that involves advertising a product at a very low price in order to attract customers who are then persuaded to switch to a more expensive product
Classified under:
Nouns denoting acts or actions
Hypernyms ("bait and switch" is a kind of...):
marketing; merchandising; selling (the exchange of goods for an agreed sum of money)
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