CONSUMER RESEARCH

Pronunciation (US):

(GB):

 I. (noun) 

Sense 1

Meaning:

Marketing research that yields information about the motives and needs of different classes of consumers

Classified under:

Nouns denoting acts or actions

Hypernyms ("consumer research" is a kind of...):

market research; marketing research (research that gathers and analyzes information about the moving of good or services from producer to consumer)

Credits

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