| / English Dictionary |
LOSS LEADER
| Pronunciation (US): |  | (GB): | |
I. (noun)
Sense 1
Meaning:
A featured article of merchandise sold at a loss in order to draw customers
Synonyms:
drawing card; leader; loss leader
Classified under:
Nouns denoting man-made objects
Hypernyms ("loss leader" is a kind of...):
feature (an article of merchandise that is displayed or advertised more than other articles)
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