MARKETING RESEARCH

Pronunciation (US): (GB):

Meaning:

Research that gathers and analyzes information about the moving of good or services from producer to consumer

Synonyms:

market research; marketing research

Classified under:

Nouns denoting acts or actions

Hypernyms ("marketing research" is a kind of...):

research (systematic investigation to establish facts)

Hyponyms (each of the following is a kind of "marketing research"):

market analysis (marketing research that yields information about the marketplace)

product research (marketing research that yields information about desired characteristics of the product or service)

consumer research (marketing research that yields information about the motives and needs of different classes of consumers)