PROMO

Pronunciation (US): (GB):

Meaning:

A message issued in behalf of some product or cause or idea or person or institution

Example:

the packaging of new ideas

Synonyms:

packaging; promo; promotion; promotional material; publicity

Classified under:

Nouns denoting communicative processes and contents

Hypernyms ("promo" is a kind of...):

content; message; subject matter; substance (what a communication that is about something is about)

Hyponyms (each of the following is a kind of "promo"):

buildup (highly favorable publicity and praise)

PR; public relations (a promotion intended to create goodwill for a person or institution)

blurb; endorsement; indorsement (a promotional statement (as found on the dust jackets of books))

ballyhoo; hoopla; hype; plug (blatant or sensational promotion)

pitch; sales pitch; sales talk (promotion by means of an argument and demonstration)

ad; advert; advertisement; advertising; advertizement; advertizing (a public promotion of some product or service)

sales promotion (promotion that supplements or coordinates advertising)

Holonyms ("promo" is a part of...):

marketing (the commercial processes involved in promoting and selling and distributing a product or service)